Marketing strategy

3 Ways to Grow Your Business Using Artificial Intelligence

Fields affected by artificial intelligence (AI) are expanding from year to year. Artificial intelligence has become the dominant force that influences business success. According to the data provided by Marketing Profs, companies that use AI have 59% better transaction rates, 58% higher revenues, 54% higher engagement and 52% more conversions. Therefore, it is clear why …

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arhitektura brenda

4 different brand types and why is brand architecture important

Depending on the product, service, or target market, there are many ways to approach the process of branding. The brands of older, larger organizations already possess tradition and heritage, while young companies or start-ups usually require brands flexible enough to be adapted for product or services extensions. Taking into account of history, needs and target …

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