Marketing strategy

Depending on the product, service, or target market, there are many ways to approach the process of branding. The brands of older, larger organizations already possess tradition and heritage, while young companies or start-ups usually require brands flexible enough to be adapted for product or services extensions. Taking into account of history, needs and target …

4 different brand types and why is brand architecture important Read More »

Learn why brand identity is important and how visual identity influences customers to choose your product

A good branding strategy can help businesses stand out from the crowd and can help them build a stronger relationship with their customers. Learn about the benefits of branding and learn how you can build a brand with a strong presence.