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arhitektura brenda

4 different brand types and why is brand architecture important

Depending on the product, service, or target market, there are many ways to approach the process of branding. The brands of older, larger organizations already possess tradition and heritage, while young companies or start-ups usually require brands flexible enough to be adapted for product or services extensions. Taking into account of history, needs and target …

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propadanje startapa

Why do great startups fail

Turning a startup into a fully-fledged business is no easy job and unfortunately, there are great startup ideas out there that fail because of circumstances and factors which can be easily evaded. Learn about the most common mistakes young entrepreneurs make and do your best to avoid them.